Connecting with the mobile Hispanic

No matter which medium you are currently using to communicate with Hispanics, it is rapidly migrating to a mobile platform. The content you create in the next year is two times more likely to be consumed on a mobile device than last year due to the accessibility and pervasiveness of smart phones, even more so among early adopters such as latinos.

Smart phones are more accessible and consumers are using more apps than ever before. This year alone, there were an astonishing five billion apps downloaded compared to 300 million in 2009. The mobile landscape is changing for good with more than 100 million Youtube videos viewed from mobile devices in 2010. Twitter mobile usage grew by an astounding 347 percent and 200 million users of Facebook now access the service via their mobile phones.

What does all this connectivity mean for your brand, your campaigns and your strategy?  The mobile revolution is not only creating a new type of consumer that is savvier and guided by feedbacks and ratings, but also one who readily shares what they discover. Reviews and comments are forever imprinted in the digital world, providing more information, positive or negative, to your potential consumers.

Hyper-connectivity is here to stay, with important trends to incorporate into your initiatives such as Location Based Services and Augmented Reality. With services such as Foursquare growing from a few hundred thousand users to over five million in a year and with Facebook entering the landscape with Places, local is more relevant than its ever been.

Ariel will talk about the nuances within the different mobile platforms (i.e. Apple, Android and Windows mobile) that lead the mobile boom and will tell us about important up and coming trends in this sector. He will also share insights gained from his analysis of of the mobile industry.

In this keynote or workshop your audience will learn:

• Hispanic mobile trends that you can't miss
• The three musts for your mobile strategy
• How the up and coming mobile devices and connectivity choices will transform the mobile landscape once again
• The fundamentals of Location Based Services and their growing importance for your initiatives
• The anatomy of a successful app and the criteria for developing one for your clients
• How to start leveraging Augmented Reality applications
• Ariel's forecast for the future of mobile