The North American International Auto Show in Detroit features a lot of trucks, SUVs and cool tech. Ford Ranger, RAM 1500, Mustang Bullitt, and more.
The North American International Auto Show, also known as the Detroit Auto Show, is a remarkable event. This year's trend is all about trucks and SUVs, and manufacturers are feeling the impact. Ford's new Ranger, for example, is an affordable, rugged, and maneuverable midsize pickup loaded with tech features such as automatic emergency braking and a terrain management system. RAM also redesigned their 1500 pickup with a dual 12” touch screen in the console, and e-Torque assist, a new system that saves up to 10% in gas.
Other highlights from the show include the return of the iconic green Mustang from the movie Bullitt, the new Forte from Kia with design cues inspired by the Stinger, and Line-X's version of the Ford Raptor, which makes it a super raptor. Line-X is a special coating that makes things almost indestructible and lasts longer than the truck itself. Lexus also showcased their new concept crossover SUV called LF-1 Limitless, which could be powered by a fuel cell, plug-in hybrid, or electric powertrain. Nissan brought their Xmotion concept showcasing the future of connected and autonomous crossovers, packed with Nissan's intelligent mobility technologies.
Overall, the auto show was a great success. It's good to see that manufacturers are incorporating more tech into their new models, and consumers are the ones who benefit from all these bells and whistles. Technology is becoming a differentiator for automakers, and even though everything in the tech world changes rapidly, the industry is starting to see future-proofing and smaller adoption cycles for newer technologies.