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Ariel Coro, the most trusted tech expert for Hispanics and popular guest Hispanic Heritage Month Speaker announced today a special motivational speech in commemoration of Hispanic Heritage Month. His new speech, Resourcefulness is in our Roots, tells the story of how he grew up in Cuba during the “Período Especial” (Special Period) and how he and millions of others survived extreme poverty and scarcity of every possible kind through creativity and in his case, leveraging discarded technology to create and invent to be able to survive.

“This is an important month to reflect on our roots and history and that’s the purpose of the speech, to remind us of our resourcefulness in tough circumstances and to be able to apply the same skill set to get ahead in this country where resources, many of them technological, abound,” said Coro.

While in Cuba, Coro was one of the first people to build his own computer out of scrap parts and he even engineered a makeshift satellite dish from spare parts of Soviet-era radios to access channels forbidden by the government such as HBO and CNN. This resourcefulness allowed Coro to eventually move to the United States. Coro arrived in the U.S. with very little knowledge of English and a high school education but with the will to succeed and to continually educate himself.

These Hispanic Heritage speeches are full of motivational and compelling stories about the will to succeed and ingenuity under tough circumstances.

In Coro’s motivational speeches your Hispanic Heritage Month audience will discover:

  • Incredible stories of ingenuity, survival, and success from Coro and many Latinos that have left their mark and inspire us to succeed every day even when our resources are limited.
  • How to leverage the technology available to us in modern society to become more efficient to squeeze more productivity out of our day.
  • Where to find inspiration and positive influence to continue inventing, creating and innovating.
  • Unforgettable case studies of people and organizations that have used these principles to make their dent in the world.
  • The best defense for when Artificial Intelligence comes for our jobs.

As a Latino Keynote Speaker, Coro engages the audience in his charismatic style through stimulating creativity exercises and will also share advice found in his motivational book “El Salto – aprovecha las nuevas tecnologías y alcanza tu potencial” that have helped him surmount incredible obstacles as an immigrant and to work for prestigious organizations such as the Hubble Space Telescope and Cisco Systems.

Creativity and Innovation is more important than ever

We are living in tough times where technology is starting to turn on us in many ways. Artificial Intelligence is bound to replace many jobs and professions and it’s really up to us to leverage our creativity to survive. This creativity and innovation capability comes natural to all people but we forget how to tap into this precious resource.

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Keynote or Workshop?

Coro is an accomplished Hispanic Heritage Speaker and his keynote speeches run from 45 minutes up to an hour depending on the client’s requirements and are filled with vivid examples, useful case studies and delivered with Coro’s signature enthusiasm and humor. Workshops usually run from 4 to 8 hours and are interactive, hands-on and designed to increase team cohesion.

Contact Coro’s team below to check his availability for your organization’s Hispanic Heritage Event.

Check Coro's Availability for your Event Now

Frequently Asked Questions About Hispanic Heritage Month

  • When is National Hispanic Heritage Month Celebrated?

     The Latin American community is known for its huge contributions to the nation. From the 15th of September to the 15th of October, America observes National Hispanic Heritage Month. It is the time of year that people come together to commemorate the legacy of the Hispanic people – a group known for their lively conversations, tireless diligence, soulful music, vibrant art and flavorful cuisine. 

    The 15th of September has been chosen as a date of significance to start off the celebrations as it falls in line with the anniversary of independence for several Latin American Countries, which include Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Mexico declared its independence on the 16th of September.

  • What's the Origin of National Hispanic Heritage Month?

    Hispanic Heritage month was originally a week-long affair inaugurated by President Lyndon Johnson, back in 1968. The special event was an observance of the significance and accomplishments of the Latino and Hispanic communities. 

    Over time, the nation realized that the annual celebration was too short to sufficiently honor a community known for its rich culture of sincerity and artistic expressions. In 1988, President Ronald Reagan officially extended the annual affair to a month-long celebration - a practice that continues to this day. 

  • Who Celebrates National Hispanic Heritage Month?

    National Hispanic Heritage Month is annually celebrated nationwide in the United States, with organizations holding art festivals, conventions, conferences, and community gatherings to promote the timeless contributions of diverse cultures that form the Hispanic & Latino community. The occasion is celebrated by anyone who wishes to recognize the outstanding contributions of the Latino & Hispanic community.

  • What's the Meaning of Hispanic Heritage?

    Hispanic Heritage refers to the diverse yet closely-knit culture of the Latino & Hispanic communities in America. The heritage is rich in history, achievements and influences, which form an integral part of modern American Society.

  • Why Is Hispanic Heritage Month Important?


    It is a special time for the nation to give thanks to members of the Latino and Hispanic community for their contributions - this could be as simple as giving a shout-out on social media or sending precious thoughts with a letter and gift card. 

    Additionally, the event raises awareness on Hispanic culture so as to preserve the spirit and unity of the people while promoting inclusiveness in society.

  • How is National Hispanic Heritage Month Celebrated?

    There are many meaningful ways to celebrate the eventful month. For starters, employers may consider conducting seminars or conventions on inclusiveness, which raises awareness on the fascinating and diverse heritage within the Hispanic community. This will open up inclusive conversations and opportunities throughout industries. 

    Spanish is the cultural language of Hispanic and Latino communities. As such, an educational language event or series of Spanish lessons conducted during the month is perfect for promoting the harmonic beauty of Hispanic and Latino conversations. These lessons may be promoted as a means of bonding with Hispanic & Latino neighbors and better understanding their vibrant culture. 

    The food of the Latino & Hispanic community are known for their palatable spices and assorted flavor - reflective of its rich culture and diversity. Arranging for a potluck with Latino Neighbors, relatives and friends or attending a culinary event is an interesting way to get acquainted with Latino & American culture. Ideally, search for an event with a keynote speaker who can provide an informative journey through the history and meaning behind each dish. 

  • What Are Some Interesting Hispanic Heritage Facts?

              More than half of the Latino population live within 4 states: California, New Mexico, Texas & Florida.

              The community takes pride in the Spanish language, with over 35 million members aged 5 and above speaking Spanish at home.

              Oscar Hijuelos is the first Hispanic writer to win a Pulitzer Prize.

              About 59% of the community value religion with great importance.

              The Hispanic population is predicted to reach 110 million by 2060.

  • What's the difference between Hispanic, Latino and Latinx?

    The term “Hispanic” is often used interchangeably with “Latino” but they have different meanings. Hispanics refer to any person who speaks Spanish and/or is descended from a spanish-speaking community. This is a broad listing that includes large groups of people beyond the continents of the Americas, which include citizens of countries such as Spain and Portugal. 

    “Latino” on the other hand, refers to the descendants of the Latin American people. This term includes individuals from countries like Mexico, Cuba, Brazil, Chile and Puerto Rico. A newer term, “Latinx”, refers to Latino people in a gender-neutral manner and has been used by journalists, reporters and academics in recent years. 

    Although the term Hispanic has been traditionally applied in describing the community as a race, this is inaccurate as the term includes a diverse group of people with varying ethnicity and heritage. 

  • The Legacy of Hispanic Heritage

    Hispanic and Latino communities have contributed to various fields over the years, both within and beyond the Media industry. Some notable names over the years include:

    Doubtlessly, the strong culture and principles of hard work, discipline and sincerity exhibited by the Hispanic and Latino people will continue to propel the nation forward for years to come. 

What are your challenges? Customizing the Speech or Workshop for your event

We are often asked to customize our speeches and workshops for specific industries, organizations or institutions. We are happy to oblige since Coro is proud to have never given the same speech twice as he takes the time and effort to understand the challenges the audience is facing and address these issues.

Check Coro's Availability for your Event Now

FAQs About Booking Coro as a Speaker

  • Where does Coro travel from?

    Coro typically travels from Miami, Florida. His preferred airport is Miami International (MIA).

  • What are Coro’s AV requirements?

    Preferably a wireless lavalier microphone for a room that holds more than 50 people. For a smaller venue a microphone is not required.

    We recommend an additional handheld microphone to take questions from the audience.

    Coro has an Apple Macbook Pro latest model with USB-C ports and an adapter that can output HDMI and VGA as well.

  • What are his transportation and accommodation requirements?

    Hotel: Typically only one non-smoking hotel room is required for the night prior to the event.

    Transportation: Depending on the location of the event in relation to the airport, Coro can use a hotel shuttle, rent a vehicle or coordinate with a transportation service. The transportation can be arranged by the client or we can book it and expense it at the client's convenience.

  • What is Coro’s speaking fee?

    Speaking Fees are customized to each client and take into account a variety of factors such as the number of travel days, the scope of the engagement among others. Request more information today and our team will prepare a customized proposal for your organization or event in a timely manner.

  • How much notice do I need to book Coro as a Speaker?

    We are pretty flexible but our calendar is pretty packed that’s why the more notice, the better. If we can make something work with short notice, we can certainly try. Check Coro’s availability for your next event.

  • Can he create a customized speech?

    All of Coro's speeches are tailored specifically to your audience based on your objectives and requirements. That said, we can go even further and specifically develop a topic exclusively for your event. Contact our team with your topic preference and requirements and we'll create a proposal for you.

  • Does he work with a Speakers Bureau?

    We work with a variety of Speakers Bureaus and they do reach out to us frequently for a variety of events. That said, we are not represented exclusively by a Speakers Bureau at the moment.

  • Is Coro Bilingual?

    Yes, Coro speaks, writes and communicates fluently in English and Spanish.

  • Are Coro's presentations interactive?

    Coro is known for interacting with the audience at different levels depending on the event. The audience always plays a part in Coro’s Keynote Speeches but the workshops are highly interactive.

  • Do you have special pricing for Universities and Non-profit organizations

    The short answer is yes. Education and advocacy are some of Coro's main initiatives, that's why he does everything he can to promote STEM and education particularly for disadvantaged and multicultural audiences and organizations that work with them.